Co-creation potato app started
Wednesday, Jun. 13
In the second half of May, the SmartFarming team, with the great support of ETC field staff, organized a round of meetings and workshops in two regions in India. One is located in Peth, Maharashtra where 20 potato farmers tested the pilot version of the potato app and shared many ideas for improvement. The other location was in Hassan, Karnataka. In this area we had the opportunity of in depth field work with 10 enthusiastic farmers.
We learned that in those regions about 70% of the potato farmers has a smartphone, reaching to a 100% smartphone possession for the younger generation. The SmartFarming potato app was received as a valuable addition to other training materials, because the agronomic information comes in bits and pieces on a moment that it is relevant to the farmers. We encountered some functionalities that should be improved to make the app more user friendly and content topics that are missing or should be more tailored to the farmer’s needs.
Some content was also new to them. For example, farmers sometimes harvest potatoes to make room on the field to grow maize, taking the risk of lower potato yields. The potato app however advises to keep the potatoes longer on the field. Prolonging the potato grow period with 10 days may lead to an additional 20% higher yield, whereas there is still enough time to grow maize.