SmartFarming was founded in 2015. We work with a dedicated team of agronomist and IT experts.
With local knowledge partners, we can make and test an app within a few months. This enables us to reach farmers who would otherwise have little access to information. There are about 500 million small-scale farmers in the world. More and more of them have a smartphone that apps can run on. Organizations with SmartFarming apps will have a tool to quickly reach rural farmers.
Rob van Oudheusden
Founder – Director of Product & technical
Rob studied International Development Management at University of Applied Sciences Van Hall Larenstein, the Netherlands. During his studies, he gained experience with agroecological farming in Argentina and India. Rob believes knowledge sharing through technology can bring the next agricultural revolution.
T. +31 (0) 6 520 38 379
Jelle van den Akker
Founder – Director operations
Jelle obtained his MSc. at Wageningen University. He gained hands-on work experience in smallholder farmer related projects in several regions in India, Mozambique and Tanzania. Jelle is motivated to increase sustainable agricultural productivity.
T. +31 (0) 6 407 31 948
Business Development Director of Africa
Arthur obtained his MBA at the University of Nairobi and has professional certification in project management for development. He has worked in the international development sector, with experience at both leadership and hands-on levels in projects aimed at improving agriculture value chains and optimizing market and livelihood opportunities for smallholder farmers. He has supported the integration of modern and emerging technology in agriculture value chains with the objective of increasing system and process efficiency, reducing the cost of production and increasing market opportunities. Arthur coordinates the business development activities for SmartFarming in Africa.
Business Development Director of India
In recent years Rahul has worked on sustainability, livelihoods and value chain management for several Agri service providers. Closely working with farmers on different topics and providing hands-On-Training, live demonstrations plots and organizing field days Rahul believes Agritech is the next step in farmer capacity building. Rahul has a bachelor degree in Agriculture from the College of Agriculture, Shivajinagar, Pune. And a Master’s degree from the National Institute of Agricultural Marketing. Rahul coordinates the business development activities for India.