The SmartFarming Team

SmartFarming was founded in 2014 by Rob and Jelle. Back then they were sustainable agricultural students in the Netherlands. Their backgrounds and experience, as well as their passion for agriculture and technology, are the perfect foundation to service BtB customers to their needs.

Jelle van den Akker

Director Operations & content

Jelle obtained his Bachelor Sustainable value chains at the University of Applied Sciences Van Hall Larenstein, the Netherlands in 2016. He gained hands-on work experience in small holder farmer related projects in several regions in India, Mozambique and Tanzania in the 2015 and 2016. Jelle is motivated to the bone to increase sustainable agricultural productivity.

T. +31 (0) 6 407 31 948


Rob van Oudheusden

Director Product & technical

Rob studied with Jelle International Development Management at University of Applied Sciences Van Hall Larenstein, the Netherlands. During his studies he gained experience with agro-ecological farming in Argentina and India. Rob believes internettechnology can bring the next agricultural revolution.

T. +31 (0) 6 520 38 379