About Us

Technical experience combined with local knowledge and networks.

Our passion for bringing agriculture and technology together are the perfect foundation to serve farmers and their needs. We work with a dedicated team of agronomist and IT experts. The team has a critical blend of technical experience, local knowledge and networks.

With local knowledge partners, we can make and test an app within a few months. This enables us to reach farmers who would otherwise have little access to information. Organizations with SmartFarming apps have a tool to quickly reach rural farmers.

Rob van Oudheusden
Founder – Director of Product & technical

Rob studied International Development Management at University of Applied Sciences Van Hall Larenstein, the Netherlands. During his studies, he gained experience with agroecological farming in Argentina and India. Rob believes knowledge sharing through technology can bring the next agricultural revolution.

T. +31 (0) 6 520 38 379

Jelle van den Akker
Founder – Director operations

Jelle obtained his MSc. at Wageningen University. He gained hands-on work experience in smallholder farmer related projects in several regions in India, Mozambique and Tanzania. Jelle is motivated to increase sustainable agricultural productivity.

T. +31 (0) 6 407 31 948

Arthur Ng’ang’a 
Business Development Director of Africa

Arthur obtained his MBA at the University of Nairobi and has professional certification in project management for development. He has worked in the international development sector, with experience at both leadership and hands-on levels in projects aimed at improving agriculture value chains and optimizing market and livelihood opportunities for smallholder farmers. He has supported the integration of modern and emerging technology in agriculture value chains with the objective of increasing system and process efficiency, reducing the cost of production and increasing market opportunities. Arthur coordinates the business development activities for SmartFarming in Africa.

T. +254 (0) 7 228 56 107

Rahul Koul
Business Development Director of India

In recent years Rahul has worked on sustainability, livelihoods and value chain management for several Agri service providers. Closely working with farmers on different topics and providing hands-On-Training, live demonstrations plots and organizing field days Rahul believes Agritech is the next step in farmer capacity building. Rahul has a bachelor degree in Agriculture from the College of Agriculture, Shivajinagar, Pune. And a Master’s degree from the National Institute of Agricultural Marketing. Rahul coordinates the business development activities for India.

T. +91 99118 13407

IT Team
Eastern Enterprise

We work with a strong team of passionate technology experts that create software solutions that are robust, creative, modern, user-centric, logical and secure.

Companies we work with