What we do
SmartFarming develops smartphone applications (‘apps’) for farmers without access to cultivation advice. The apps are built from a farmer perspective with practical advice that is easily applicable to their crops. Data is gathered and used to make predictions and support management decisions of farmers and affiliated companies.
With local knowledge partners, we can make and test an app within a few months. This enables us to reach farmers who would otherwise have little access to information. There are about 500 million small-scale farmers in the world. More and more of them have a smartphone that apps can run on. Organizations with SmartFarming apps will have a tool to quickly reach rural farmers.
What is so smart about this app?
Customized advices on cultivation pop up daily. They are based on individual information provided by the farmer (size of the field, type of variety, season, irrigation method etc.) and real-time weather data. All recommendations were prior tested and approved through participatory technology development with farmers.
If you are a farmer or extension agent SmartFarming is your reliable source for problem identification, problem control, future problem prevention and better crop yield. Our tool guides you with proactive information on all steps needed for the highest yield. SmartFarming is a dynamic tool changing based on the recommendations of a community of plant science experts and farmers at a local and global level.
For agri-focused organisations
We support programs on closing yield gaps, nutrition, certification, better farming practices, sustainability, value chain improvement and more. We make sure farmers have the best agronomic information in the palm of their hand enabling you to effectively reach thousands and strengthen your (training) programs with data.
User centred design
We involve users (farmers) throughout the design process so as to create a highly usable and accessible product for them. First, we aim to research the needs of farmers, what type of functions are needed, what information is critical at what time and context of use. We do this by interviewing farmers and stakeholders in the value chain. Then we make lean prototypes to test hypothesis and farmers opinions about critical aspects of the app. After this, a test version is created and used by a test group for one season before the final app is developed and distributed to more farmers. All of this is done in collaboration with local organisations. Techniques we use are; Focus group discussions, farming life cycle exercises, in-depth interviews, user centred design approach, ecosystem mapping.
Revolution in India
We currently have tailor-made solutions for potato, coffee and cotton in India. Commissioned by international partners. And executed by local users directly working with farmers on a regular basis.
SmartFarming dreams of a service that serves millions of farmers and hundreds of agricultural businesses with smartphone solutions that make agriculture more sustainable and raise living standards. Do you want to be a partner, consultant, or explore collaborations in a different way? Do not hesitate to contact us.
7 July 2019
2018 was an exciting year for agriculture and farming in India and also for the Green Innovation Centre project. One of the highlights was the piloting of the Smart Farming App to deliver real-time advice to farmers on potato cultivation. read more about this in the news letter.
My suray cotton was under attack of boll worm. In the SmartFarming app I learned the right doses and application of neem, before I applied this based on feeling. Because of the information I travelled to Akola and purchased it. After 3 days the larva died.
- Pramod Pansab Palsare, Farmer in Ramgaon -